10+ years of observant design for a more human-centered world 🌏

Senior designer specializing in design systems that empower greater clarity, confidence, and speed. Currently at Ad Hoc driving UX strategy and scalable systems for federal healthcare ecosystems.

Case studies
About me

Case studies

A computer screen with code and a smartphone displaying an app interface.

Chart showing primary, secondary, neutral, and accent colors with various shades and corresponding labels.

Centers for Medicare & Medicaid Services

Establishing a central CSS-synced Figma library used across brands

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DESIGN SYSTEMS • FIGMA • CROSS-PLATFORM • TOKEN STRUCTURE

A cartoon illustration of a person with a large head and small body, wearing glasses, sitting at a desk with a laptop and a stack of books, in a colorful room.

Tablet and smartphone displaying tax form download pages with status indicators, document details, and download links on a speckled surface.

Healthcare.gov

Simplifying complex interfaces for user comprehension & success

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USER TESTING • AUTHENTICATED ACCOUNTS • HEALTHCARE

A black and white drawing of a young girl with long hair, sitting at a table writing in a notebook with a pen.

Army National Guard

Increasing leads & accelerating delivery with cohesive systems

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DESIGN SYSTEMS • CROSS-PLATFORM • CONVERSIONS • FIGMA

Black and white image of a sine wave plotted on a grid, with axes labeled and a red point marked along the wave.

Three black iPhones displaying a military campaign management app with a dark background and yellow accents.

Army National Guard

Empowering recruits & supporting recruiters with native features

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NATIVE MOBILE APP FEATURES • INTERACTION DESIGN • ANALYTICS

A person standing in front of a large poster about the history of the Apple iPhone, displaying various models and features.

Miller Transportation

Regaining trust through social proof & consistent brand experiences

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RESPONSIVE WEBSITE • BRAND DESIGN • USER RESEARCH

Black-and-white sketch of a person sitting at a desk, a computer monitor, and a window with blinds.

Screenshot of a webpage displaying error validation guidelines for a form, with instructions to complete specific fields like last name and date of birth.

Centers for Medicare & Medicaid Services

Defining consistent, accessible forms across healthcare web products

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DESIGN SYSTEMS • ACCESSIBILITY • GUIDANCE • PATTERNS

Illustration of a humanoid robot with a smiling face, black eyes, and a metallic body, standing against a plain background.

Tablet on table displaying a website for a botanical garden with location map, contact info, and tour reservation details.

Soos Creek Botanical Garden

Automating supportive systems for a low-tech non-profit

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RESPONSIVE WEBSITE • USER TESTING

10+ years of observant design for a more human-centered world 🌏

Case studies

Centers for Medicare & Medicaid Services

Establishing a central CSS-synced Figma library used across brands

Healthcare.gov

Simplifying complex interfaces for user comprehension & success

Army National Guard

Increasing leads & accelerating delivery with cohesive systems

Army National Guard

Empowering recruits & supporting recruiters with native features

Miller Transportation

Regaining trust through social proof & consistent brand experiences

Centers for Medicare & Medicaid Services

Defining consistent, accessible forms across healthcare web products

Soos Creek Botanical Garden

Automating supportive systems for a low-tech non-profit

Hailey Moore • Senior Designer